Trucker caps became a thing in the 1960's in America as a promotional giveaway item that farming supply companies would give to truck drivers and farmhands as a way of advertising and raising brand awareness, John Deere and Shell were one of the first versions.
Traditionally, the back of the hat features mesh and the front part is a more traditional, stiff bill. Most designs have adjustable plastic straps. Unlike baseball caps, which use breathable cotton blends, the front of the trucker hat is crafted from foam.
Fast forward to the early 2000s, the Trucker hat became a mainstream fashion trend. To begin with it was predominantly among the youth associated with the hip-hop, pop punk and skater subcultures. Before long every sports franchise was including them in their range.
The Trucker is also frequently donned by celebrities such as, musician Pharrell Williams and Justin Timberlake, actors Chris Hemsworth, Katie Holmes and Ashton Kutcher as well as a whole posse of AFL and basketball players. This came about with a sense of irony due to the hat's rural and blue collar association and typically older demographic.
Off course Instagram and celebrity representation help to maintain popularity but that is just one of many reasons for the continued popularity. Truckers still attract the working man as they are made in breathable and cool material. From cotton and canvas to breathable mesh, you'll find trucker hats suited for every lifestyle.
From a branding point of view, a Trucker cap allows you to make a statement. Whether it's an intricately embroidered logo, patterned fabric, or a bold slogan, the hat can easily be customised to suit anyone's taste whilst being fashionable.
Trucker aren't just for guys. Many of our clients pick a Trucker because they are considered a unisex style that suits everyone. We have also been part of campaigns were the specific audience is women and the client has opted for a luscious range of feminine colours and prints.
Hats come in a million different styles and designs, but the trucker continues to hold its own. Have a look at our Trucker range or get in touch if you want to be part of the trucker hat trend. We will make sure you choose something that showcases your brand and lifestyle.